So what’s life like for a WWE Hall of Famer.
For Shawn Michaels, it’s fishing, hunting, plowing and EyeBlack.
EyeBlack — the company that started a sports revolution by combining logos, phrases and bible verses with EyeBlack — announced a partnership with Shawn Michaels, former WWE superstar and current star of the Outdoor Channel’s show Shawn Michaels’ “MacMillan River Adventures.”
Michaels will serve as an ambassador for the company and will collaborate with EyeBlack to produce a customized product line.
“My management team at Encore Sports & Entertainment — they work with Drew Brees and C.C. Sabathia and Matt Kemp and a number of other athletes from different sports — brought [EyeBlack] to me,” Michaels said. “They know that I hunt, and they sort of asked me, ‘Hey, you think this is something that will be functional in a hunting realm?’
“For me, personally, I’m a guy who spends a lot of time in the outdoors, period, whether it’s working or hunting. So I told them that is something I can definitely use. They’ve got a certain type called the Warrior [HBK chuckles a little]. I guess for me it takes the place of the facepaint and things of that nature.”
The licensing agreement signed between Michaels and EyeBlack gives EyeBlack the rights to create and sell product featuring Michael’s trademark phrases and nicknames like: Showstopper, Mr. HOF and Mr. Hall of Fame.
“You’re spending so much time outside, and you’re having to deal with the sun and its glare and its reflection,” Michaels said. “So the functionality was sort of double for me — less messy, less of a pain, a lot easier to apply than the facepaint.”
He continued: “It’s something I wanted to incorporate in the hunting realm as it’s already been proven in baseball, football and other outdoor sports. When they gave me the chance, I wanted to give it a try.”
EyeBlack will also produce custom designs printed on camouflage EyeBlack for Michael’s hit show “MacMillan River Adventures” on the Outdoor Channel.
“I’m very excited about this new relationship,” Michaels said. “Beyond being a cool product in itself, it’s functional, and I’m looking forward to using EyeBlack product in my hunting adventures and in some WWE related activities.”
Michaels, 46, wrestled for WWE for more than 20 years. He was a three-time WWE champion and a World champion.
After his retirement from sports entertainment/wrestling in 2010, Michaels continued his relationship with WWE by signing on as an official ambassador for the company.
“Shawn is a fantastic athlete, and we are proud to have him on the EyeBlack team,” said Peter Beveridge, president and founder of EyeBlack. “Shawn had a prolific pro wrestling career and is the perfect representative for the EyeBlack brand as we branch out into the professional wrestling and hunting arenas.”
• Retired from wrestling, Michaels stays busy by hosting Shawn Michaels’ “MacMillian River Adventures,” with his good friend Keith Mark on the Outdoor Channel. The 30-minute program gives viewers an exclusive look into the unique lifestyle of hunting and the duo’s large game hunts across the world. Visit http://www.mrahunting.com/. Read the rest of this entry »
#5 Shawn Michaels – “Sexy Boy”
#2 DX – “Break it Down”
.jpg)
.jpg)
